Engage and deliver your message with video!
There was a time when video was considered a nifty add-on for an e-commerce site or a bit of fluff that companies could post with little impact on the buying decision. Today, that thinking has completely reversed. It’s become apparent, video is a must-have component for any e-business making a serious online marketing effort. Done correctly, videos can have incredible impact on SEO [search engine optimization], conversion rates and brand identification. In other words, sales! Basically this means any company with an online presence and desire to succeed needs to incorporate video soon.
Here’s a couple of reason video is a smart business choice:
1. Video engages visitors to your site. Ask yourself this; Would I rather read 1,500+ words of text on a computer monitor or watch a 2-minute video? Video grabs people and delivers your message. Today’s consumers have no patience. They expect immediate info and video fills that need better than text. If a picture is worth 1,000 words, a video is worth millions! It’s selling on steroids.
2. Video bridges the relationship gap. A major hurdle to sales has always been gaining the consumers’ trust. People like dealing with people and they need to reach a level of trust before they’ll do business with you. Video provides a face-to-face exchange that helps grow that feeling of trust, as well as educate and inspire the consumer.
3. Interactive videos help you upsell. Videos convey more essential data in a shorter time. Your viewer doesn’t have to read long texts or jump between pages. Instead, he or she gets "fed" exactly the data you want to deliver. That’s not to say that video makes the user passive, however. Videos with clickable links direct users to appropriate pages in the website or to other video selections, providing additional opportunities for you to cross-sell and upsell.
4. Videos drive traffic. Search engines now offer video as part of integrated search results. With proper SEO, videos can drive targeted traffic to your website that might otherwise be directed elsewhere.
Statistics indicate video will deliver 85% of the communications data on the web by 2013. Bassett & Brush provides full broadcast & web video services, including scripting, producing, videography and post production for both broadcast & web applications. Give me a call today and I'll be glad to show you how, together, we make this happen for you.