“Sales of the redesigned product line
VP Sales, Baby Genius, Inc.
Packaging + POS [Point of Sale]
Many markerters fail to realize the importance of packaging design. At the least, it's your last opportunity to influence the buying decision while the consumer is standing there in front of the retail shelf weighing their product options. When done well, the packaging can literally become the product identity, evolving into that brand recognition around which you build consumer loyalty and long term sales. Either way, your packaging needs to be eye-catching, appealing, unique and it's good if your product is the first one they pick up off the shelf.
The classic example of packaging becoming the brand and the impact it has on sales is the Coca Cola bottle. Instantly recognizable, bearing an iconic logo and designed to be a unique shape that also enhanced the enjoyment of the product by making it easier to grasp, the Coca Cola bottle has reached legendary status as a global brand, and still enjoys the rewards of being a favorite, world wide consumer product. The same principles apply on smaller scales as well and proportionally dramatic results can be achieved in local and regional markets, which can lead to the development of national brands, if the product and packaging are defined with the consumer in mind.
Since it's inception, Bassett & Brush Design has established itself as a "get it done right the first time" company. We entered the retail package arena in 1989 and have since produced thousands of retail packages and related collateral and point-of-sale materials which have performed well, as evidenced by our clients' collective successes in the real-world, dog-eat-dog marketplace.
In today's rapidly changing and expanding market, the US has seen an explosion of private label products developing and reaching market velocity at a stunning rate, due in large part to the expanded marketing capabilities offered by the Web and trends seen as consumers turn to more local and non-conglomerate companies. Small and medium companies are the consumers' heroes of today. Most small entrepreneurs have found more security in developing their own brand or product line, bringing manufacturing back to the US on the small and micro scale.
If you have a product, either hardware, softwares or an old family recipe, we're the leading local experts on private label packaging. Even though you may be small now, presentation is crucial. Food products are especilly demanding with rigorous FDA & USDA requirements. Nutrition Facts, Ingredients & weight info must meet exacting safeguards and if you're plan includes larger retailers, you need a UPC [Uniform Product Code] Barcode before they'll even talk to you. We sell and produce genuine UPC Barcodes.
Packaging Components we design an:
- Software & Entertainment Packaging [Paperboard & Plastic Cases]
- Food Packaging - FDA & USDA Specifications
- Labeling for plastic, foil & mylar containers
- DVD/CD Disc Printing
- Paperboard Boxes
- Litho-laminated Corrugated boxes
- Blister Packs & Clam Shells
- Roll Labels
- Point-of-sale Displays for in-store merchandizing
- UPC Barcodes
What sets us apart is our exceptional staff, all of whom have been carefully recruited based on their talent, technical background, and ability to work seamlessly with clients. Our experience in the highly competitive retail markets, coupled with our company's commitment to staying ahead of the technology curve, means we can deliver the packaging you need to open new markets or expand your share in existing ones.
The Bottom Line: Your Packaging is your best opportunity to "sell" to your consumer. You can even benefit from your competitors' advertising, if your packaging can lure the consumer who came seeking their product and ended up buying yours. Give me a call today and I'll be glad to show you how, together, we make this happen for you.