Don't underestimate the importance of packaging design. At the very least, it's your last opportunity to influence the buying decision, while the consumer is standing there in front of the retail shelf weighing their product options. When done well, the packaging can literally become the product identity, evolving into that brand recognition around which you build consumer loyalty and long term sales. Either way, your packaging needs to be eye-catching, appealing, unique and it's good if your product is the first one they pick up off the shelf.
Since it's inception, Bassett & Brush Design has established itself as a "get it done right the first time" company. We entered the retail package arena in 1989 and have since produced thousands of retail packages and related collateral and point-of-sale materials which have performed well, as evidenced by our clients' collective successes in the real-world, dog-eat-dog marketplace.
In today's rapidly changing and expanding market, the US has seen an explosion of private label products developing and reaching market velocity at a stunning rate, due in large part to the expanded marketing capabilities offered by the Web and trends seen as consumers turn to more local and non-conglomerate companies. Small and medium companies are the consumers' heroes of today. Most small entrepreneurs have found more security in developing their own brand or product line, bringing manufacturing back to the US on the small and micro scale.
If you have a product, either hardware, softwares or an old family recipe, we're the leading local experts on private label packaging. Even though you may be small now, presentation is crucial. Food products are especilly demanding with rigorous FDA & USDA requirements. Nutrition Facts, Ingredients & weight info must meet exacting safeguards and if you're plan includes larger retailers, you need a UPC [Uniform Product Code] Barcode before they'll even talk to you.
What sets us apart is our exceptional staff, all of whom have been carefully recruited based on their talent, technical background, and ability to work seamlessly with clients. Our experience in the highly competitive retail markets, coupled with our company's commitment to staying ahead of the technology curve, means we can deliver the packaging you need to open new markets or expand your share in existing ones.
Our durable long-lasting labels and decals attach to a variety of surfaces including windows, vehicles, walls, floors, products, pavement and packaging, making an impression that sticks. Whether applied to the floor or placed on a wall or door, our labels and custom decals put your message in all of the right places. Precision printing gives you colorful, eye-catching graphics for use on packaging, at point-of-purchase or for property identification. Decals can be produced in any number, size, and shape. We can create artwork for you or print from yours. Printed labels and decals are easily applied and removed, allowing you to update and replace decals with new messaging as often as needed.
The Bottom Line: Your Packaging is your best opportunity to "sell" to your consumer. You can even benefit from your competitors' advertising, if your packaging can lure the consumer who came seeking their product and ended up buying yours.
Give us a call today and we'll be glad to make this happen for you.
- - - EXAMPLES OF OUR WORK - - -
DECALS, LABELS and STICKERS
for any size, shape and application...
Printed Beverage packaging
Craftboard Consumer Packaging
Video & Media Packaging
Bassett & Brush | 3919 N. Monroe St. | Spokane WA 99205-1253 | 509.327.3182