It was still a world of T-squares and exacto knives when Scott Bassett launched Bassett & Brush Design in the fall of 1985. In a makeshift basement studio, Scott was hanging studio lights from exposed plumbing pipes for custom photo shoots and laying out brochures on illustration board with amberlith overlays. It was a far cry from the latest generation computers that churn out our designs today, but many a successful company has sprung from similar circumstances.

Actually, in spite of the humble beginnings, Scott was already well prepared for success in the graphic design field. After some nine years involved in the behind the scenes design/production process at printing and marketing companies, Scott had not only learned to produce eye-catching graphics, but had mastered the technical skills to make them work on the press. He brought this background to the fledgling studio and has hired designers who embody the same high standards, visually effective, and technically flawless. This philosophy not only saved our clients time and money, but also proved to distinguish Bassett & Brush from other design firms.

In 1992, the first big break came. Doors opened into the entertainment industry with a number of audio and video marketing companies in southern California. Within the next few years, Bassett & Brush had created literally hundreds of video sleeves, cassette/CD jackets and other promotional elements. But we had also gained tremendous understanding of retail marketing and inpulse-oriented sales on the graphics-glutted retail shelf. Soon our work caught the eye of some software entrepreneurs and another door opened.

In the spring of 1996 Countertop Software (now TOPICS Entertainment) and Encore Software were poised to jointly launch a new product into the mass retail channels, but were experiencing difficulties largely attributed to the packaging. Bassett & Brush seemed to have the right stuff to correct these problems. Following a successful launch on this first product, we went on to help both companies achieve explosive growth over the next few years, producing dozens of hard-selling software packages (see our portfolio). Encore Software was hailed by Fortune magazine and eventually ranked as 25th largest publisher in their respective category, while TOPICS Entertainment has grown to become the nation's leading publisher of language and reference software, and is currently ranked as the 9th largest consumer software company overall in the U.S. (see Success Stories for more details)

Along with this success has come the equipment, experience, clientele and personnel to make us one of a handful of specialists in consumer packaging nationwide. Our track record for client success has attracted many other companies-- which has only served to broaden our experience and sharpen our expertise.

Today, this wellspring of experience allows us to serve our clients while doing what we love; offer market-focused graphic design service that's on target, on time, and on budget. In any commercial venture...
that's the right stuff.

 

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